Trick or Treat

It’s that time of year when we bring out the costumes, candy and pumpkins. It’s these annual customs that connect us with the community and conjure up good feelings and memories. While we all like to experience the new, it’s often the familiar and simple things that allow us to engage with the world around us.

Customer engagement is the focus of many businesses today as brands want to connect and build lasting relationships. For brands and products, it’s vital to stay fresh and relevant while communicating how you address the customers’ needs and problems. Remaining centered on what’s most important to your customers and explaining how you matter to them is one of the tenets of success. You don’t want your customers to question your brand or product: is it a trick or a treat? You always want to be the treat and delight your customers at all points of contact.