Content is king...

I remember signing up for Netflix in 2003 because they offered a low monthly price for unlimited DVDs per month. We had a young baby and much of our entertainment was watching movies at home. I thought Netflix was such a smart company providing the best, most convenient, and economical delivery system to meet my family’s needs.

Fifteen years later, Netflix continues to offer a convenient and good value delivery system, but now it’s all about the content and its value to the customers. Content is king these days as it enables brands to stay relevant and top of mind to their audiences. And this is not just for the ‘Netflix’ sized brands. All brands large and small must be able to deliver great products that meet a real customer need or solve a problem AND communicate these benefits through strong content in all delivery channels. We are living at a time when audiences of all ages expect to be entertained, engaged, and educated by their brands no matter the product.