Listen to the music...

As the summer comes to an end, I continually reminisce about the relaxing evenings of summer music concerts. This summer, like many, was filled with reminders of great musicians of years gone past. From Sheryl Crow, to Sting, to John Mayer, I was reminded of how much I love their music and their personal brands. We live such busy lives that constant cues are required for anything to stay top-of-mind.

From concert tickets and downloads off Spotify, musicians are able to create longevity with their fans, their consumers. All brands must do the same to endure and prosper, from social media posts, to new product launches, to engaging events and experiences. Staying relevant these days is challenging with daily noise and distractions. You must make sure that you are ‘creating music’ for your customers and that they are listening.