Waves

When I was recently at the beach, I found the consistency and beauty of the Atlantic Ocean’s waves to be invigorating. The continuous ebb and flow grabs your attention and captures your mind. Waves don’t always look the same, but there is a regularity to them that makes a lasting impression. Waves have a way of delighting and engaging those who see and experience them. Your brand should do the same.

Waves can create an emotional connection to onlookers as the sounds and images evoke memories of past experiences, such as a family’s visit to the beach or beach week for high school or college graduates. From jumping waves to riding waves, the experience is personal and communal.
  
When you craft your brand, product, or individual story consider the myriad of wave characteristics and intricacies to create an unforgettable experience and connection.